Overview
Link your Facebook Pixel to track conversions from your Bookings Page. You'll be able to track how well your services, packages and programs are converting from your website, ads, landing pages and lead magnets. The article will show you how to:
Link your Facebook Pixel
- Go to Settings > 3rd Party Integration
- Under Analytics & Conversion Tracking, click Link next to Facebook Pixel:
- Enter your Facebook Pixel and click Link.
You can find your Facebook Pixel by following these instructions.
To link your Google Analytics, see this guide: Using Google Analytics
Track Booking Page Events
Adding SKUs to Your Services, Packages, and Programs
We recommend adding stock keeping units (SKUs) to your services so you can measure and report on each service separately. To add an SKU to a service, go to your My Practice > My Services page, then click Edit next to a service.
Enter a value for the SKU field (e.g. INITIAL-01) then click Save Changes.
You can also add SKUs for your packages and programs.
Pixel Events
Your service/package/program name, fee, and SKU are included in the AddToCard, AddPaymentInfo, InitiateCheckout and Purchase steps.
We trigger the following events for each step of the booking process:
| Step | Event Trigger |
Event |
| Home | Your list of your services, packages and programs is presented to client | ViewContent |
| Select Appointment Date & Time |
Client clicks "Next" after selecting a date/time and location for session | AddToCart |
| View Package | Client clicks "Next" after viewing your package details | AddToCart |
| View Program | Client clicks "Next" after viewing your program details | AddToCart |
| Enter Billing Information | Client clicks "Next" after entering billing information (if required) | AddPaymentInfo |
| Review | Client clicks "Submit" on the Confirm & Review step | InitiateCheckout |
| Confirmation | Booking or registration is completed | Purchase |